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Direct Response Marketing

News Corner July 7, 2010

7 Jul, 2010 By: Jackie Jones

Nominations for the Direct Response Marketing Alliance’s Second Annual Marketer of the Year award are currently being accepted. Click here to begin the simple three-step process. The Marketer of the Year will be awarded Sept. 22 at HAZE at City Center in Las Vegas.

Imagine Fulfillment Services is working with the largest home media companies specializing in converting vacant storefronts and distinctive real estate assets into unique, vibrant, interactive out-of-home experiences.

Custom Toll Free creates a reservation platform for the newly announced 855 toll-free prefix.

GSI Commerce Inc. signs an extension of its multiyear E-commerce agreement with the National Basketball Association (NBA) to 2017. In addition, Skullcandy, an audio headset manufacturer, selects TrueAction, a full-service digital agency within the GSI Commerce Marketing Services division, to provide digital marketing solutions for the company’s line of lifestyle audio devices and accessories.

Cedar Fair is using Hipcricket for mobile marketing at eight of its amusement parks to engage park visitors with discounts, promotions, event notifications and more delivered via mobile devices.

Dan Myers, CEO of agency branDNAinc, announces a move to its new offices, as well as the addition of the Rich Hauser Group.

Independent online marketing review company rates Experience Advertising the top affiliate marketing company for June 2010.

Gabriel Group introduces Moe the CMO on YouTube as part of its SEO/SMO strategy to reach marketing resource management professionals. Inc. announces major upgrades to the company’s Club O program, including deals on reward dollars and free shipping.

Intelligrated, an automated material handling solution provider, announces the receipt of several local and national growth awards, including the 2010 Deal Maker: Corporate Winner award, the 2010 MANNY Award: Top Growth winner and the Cincinnati USA Partnership for Economic Development’s Expansion Project of the Year award.

Boise, Idaho-based Indiplex Media developed an integrated mobile rewards and point-of-sale capture solutions for the small- and medium-sized business market.

NeuroFocus introduces Luxury Perceptual Framework, a new methodology for marketers that measures consumers’ subconscious responses across eight dimensions to brands, products, in-store displays, packaging, advertising and customer services.


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