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Direct Response Marketing

News Corner July 28, 2010

28 Jul, 2010 By: Jackie Jones


Response Magazine’s leaders regularly appear on radio and TV to discuss the world of direct response marketing; click here for the latest up-to-date audio of recent radio interviews.

Brand DRTV agency Atomic Direct wins three Telly Awards for its work for Festool USA.

OrderMotion Inc., a Web-based platform for direct-to-consumer (D2C) campaign and order management, along with Magento Inc., the global E-Commerce platform provider, announces a strategic partnership along with the release of an extension for OrderMotion's platform to interact directly with Magento.

Argo Marketing Group welcomes its new president, Michael McNaboe, to its team.

KPI Direct, a direct marketing and brand management agency, officially opens an office in Atlanta for its expanding client services team.

Direct marketing agency Incremental Media, a specialist in insert media founded and led by Dave Smith, celebrates its fifth anniversary.

InventionHome introduces the North American Product Innovation Network(SM), a gateway for providing inventors easy access to North American companies seeking innovative products and inventions available for wholesale, license or acquisition.

Global Contact Services adds 40 sales representatives to its workforce at its Mt. Hope, W.V., facility.

Media buyer Active International announces the promotion of Karen Gabor to the role of executive vice president, chief media operations officer; and Karen Brambani, Steven Natko and Liz Margolis as senior vice presidents across integrated media and business development, director of media and director of media operations, respectively.

InteliSpend Prepaid Solutions unveils Reward Navigator, a Web-based reward management platform that allows clients to organize, manage and engage multiple audiences in their employee recognition programs.

Vertical Response Inc. recognizes 500 small businesses in its quarterly customer awards program, the VR500, which highlights the top companies that have maintained high E-mail engagement rates.

IGH Solutions introduces Dynamic Images(R) DI Flex(TM), affordable, lightweight large-format lenticular signage that lowers the cost of lenticular out-of-home advertising campaigns.


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