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Direct Response Marketing

News Corner July 21, 2010

21 Jul, 2010 By: Jackie Jones


Online advertising agency Undertone Networks announces a growth in revenues by more than 50 percent in the first half of this year compared to first half of 2009, including more than doubling revenues from video-based ads.

Utah-based The Barry Marketing Group receives four Telly Awards for the production of the new CarMD infomercial.

Toasted Snow introduces a new Web site for ad agencies, www.agencynewsnetwork.com, which enables agencies to track relevant brands and clients with ease.

Informa Telecoms & Media’s Television Business International (TBI) launches an app for both iPhone and iPad users that will provide access to TBI’s exclusive Programme Prices Guide, as well as the latest news from the TV industry.

Esurance, the direct-to-consumer personal auto insurance company, is supporting its new brand positioning with the recent launch of an outdoor advertising campaign in several cities across the nation.

The Orange County Advertising Federation (OCAF) names industry executives to its executive committee and board of directors, including Sandy King as president, Lisa Delaney as vice president, George Haggarty as treasurer, Emily Lavender as secretary and Thom Cameron as executive director to the executive committee; Ryan Angala, Janet Bowden, Raquel Figlo, Drew Lewis, Phil Nigash, Bob Peterson, Halie Schmidt, Lesa Smith, John Surge and Lisa Trachtman as members of the board; and Emily Lavender as president, David Morin as vice president, Alyssa Aoki as treasurer and Casi Phelan as secretary of Ad2OC.

Timothy G. Hayes is appointed the head of global business development for Bayer HeathCare Consumer Care Division in North America.

DR agency Planned Reaction wins a Telly Award for “Life Story,” an infomercial the agency created for client The Priceless Legacy Co.

INVISION Inc., a provider of media advertising planning and sales solutions, announces that Current TV has chosen INVISION’s DealMaker software to manage its ad sales operations across traditional and new media channels.

Cross MediaWorks appoints Dave Ware as its news vice president and director of sales to Apex Media, a full-service organization for direct response advertising.

BroadSign International, a global provider of digital signage software, and rVue Inc., provider of the first demand-side platform for planning and buying digital out-of-home (DOOH) media, announces that the Open API integration between the two platforms has been completed.

JM Lexus launches “Night at the Movies,” a social media campaign to build and enrich customer relationships.


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