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Direct Response Marketing

News Corner July 14, 2010

13 Jul, 2010 By: Jackie Jones

DRTV agency Hawthorne Direct accepts three Aurora Awards, including Platinum Best of Show for their work with Credit One Bank, and two Gold Awards for work with Foundation Associates and HAAN Corp.

The Direct Marketing Association (DMA) announces that Rance Crain, president of Crain Communications Inc. and editor-in-chief of Advertising Age, Crain’s Chicago Business, Crain’s New York Business and TelevisionWeek, along with Howard Draft, chairman of Draftfcb, will be its 2010 DMA Hall of Fame recipients.

OrderMotion Inc., a Web-based platform for direct-to-consumer (D2C) campaign and order management, adds Jane Schloth as its vice president of marketing.

Concepts TV Productions is awarded the Bronze Telly Award for Bottle Top on behalf of its client, TELEBrands.

R2C Group, an independent advertising agency specializing in direct response television, hires John McGuigan as a client service director for the firm’s Cmedia division.

Hearthware Home Products introduces a new 30-minute infomercial for the NuWave Pro Infrared Oven.

APL Logistics today announced a strategic alliance with Japan’s Sumitomo Warehouse Co. to jointly market global supply chain services.

Marketing agency Rauxa announces growing demand for its multicultural practice, Rauxa Roja, spurred by U.S. Census data helping to identify new Hispanic audiences. announces the development of ELASTIC INVENTORY, a service that provides a revenue bridge between publishers and video sites.

Epsilon, a leading multichannel marketing services firm, announces that the Purple@Epsilon team has expanded its New York office with new hires, including Ian Fearn, Laurie Seltzer, Scott Richards and Alex Grady.

MTV Networks agrees to purchase games developer Social Express.

The firm of Joseph B. Lichtblau selects Laidlaw Group to design and develop its Web and mobile Web presence.

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