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Direct Response Marketing

News Corner Aug. 4, 2010

4 Aug, 2010 By: Jackie Jones

Hawthorne Direct, the full-service direct response television agency, is pleased to announce the promotion of Adam Pohren to production coordinator.

Custom Toll Free, a national leader in search, marketing and provisioning of vanity toll free numbers, is increasing its services by launching its first comprehensive “single number” online platform for a vertical market – the tree service industry.

Matt Peterson has joined Media Design Group as director of client services, managing the agency’s short-form department.

KIDZ BOP 18, the latest volume in the best-selling audio series, has sold 43,269 units in its first week and has entered the Billboard Top 200 Album Chart at No. 5 - the 11th KIDZ BOP title to debut in the top 10 since the series launched in 2001.

Bell Trans hires Hipcricket to create mobile marketing campaigns that will build Bell’s customer base and uniquely engage customers during their stay with hyper-local offers.

Douglas Yokoyama joins marketing services firm Epsilon as its vice president of mobile and social media.

DRTV host Brad Pomerance receives his third Emmy nomination from the Los Angeles-based branch of the Academy of Television Arts & Science for his work as the host and producer of a TV program about the revitalization of the Los Angeles River.

Media buyer Active International announces the promotion of Fran Baric to senior vice president, director of print and out-of-home media; Christine Williams-Jacobsen to senior vice president, director of local radio; and Michelle Harden to vice president, print media director.

Omnicom Group agency DDB, New York, appoints Matt Eastwood as chief creative officer, replacing Eric Silver.

Veteran direct response marketer Christine Pelczar joins Alliant Cooperative Data Solutions LLC as director of sales.

R2C Group, an independent advertising agency specializing in direct response television, is a finalist for 13 Moxie awards. Also, Cmedia, the media buying division of R2C Group, announces that for the first time it hosted its annual media summit in R2C Group’s hometown of Portland, Oregon.

Shopping cart software leader 3DCart announces the immediate availability of their free integration component for ShipWorks, the multicarrier shipping software that vastly simplifies and speeds shipping and post-sale tasks for online sellers.

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