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Direct Response Marketing

News Corner Aug. 18, 2010

17 Aug, 2010 By: Jackie Jones


 Voting for the Second Annual Direct Response Marketing Alliance (DRMA) Marketer of the Year Award is open until Friday, Aug. 20. Click here to learn more about the nominees, and click here to RSVP to the Sept. 22 event in Las Vegas.

DRTV agency Hawthorne Direct announces the additions of Kristen Sims, Brittany Carder and Andy Sulhoff as media account coordinators.

Concepts TV lands three out of the top 10 spots of the Jordan Whitney Greensheet reports for “Emery Cat” at No. 3, “Perfect Fit Button” at No. 9 and “Wonder Hanger” at No. 10. “Wonder Hanger” also captures the No. 4 spot of the Jordan Whitney top 100 short-form spot ranking.

Rob Corey joins SMA Communications, a list provider offering a full suite of eMarketing products and solutions, to head up its direct response department.  

Renegade, the full service ideas-to-implementation marketing communications company, is honored with five Telly Awards for its work on numerous creative projects.

Home and business security provider LifeShield Security awards its radio account to direct response and brand advertising agency Kre8 Media Inc.

Batanga Inc., a Hispanic-focused online media company based in Miami, names Olivia Maloney, former director of U.S. Hispanic sales & solutions for AOL Advertising, to vice president of sales for the Eastern region.

PowerDirect appoints Shirley Bradley as its new vice president of advertising distribution strategy and operations.

Structural Graphics announces that the marketing solutions company has elected MedTera President David S. Duplay to its board of directors.

Worx Branding & Advertising announces the recent additions of Allison Ray and Donna Sall as account managers.

Dream Team Direct Inc. is pleased to welcome InSO International Call Center into its alliance as a marketing partner.


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