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Direct Response Marketing

News Corner Aug. 11, 2010

11 Aug, 2010 By: Jackie Jones


Global DRTV company Thane Direct begins the international rollout of its newest product, Derma Seta Spa Treatment.

WorldLink, a multiplatform, full-service advertising sales firm, announces the appointments of Jessica Ohana as senior account executive and Christine Doyle as account executive.

KPI Direct, a direct marketing and brand management agency, hires Melanie Pritchard as its new marketing assistant.

Seniors for Living selects Inter/Media Advertising to launch its free service to help seniors explore and find residential options.

Frank Nichols, former vice of media strategy, consumer insights and analytics at Mercury Media and EURO RSCG Retail, launches MEDIA360inc, a media and marketing analytics company with the primary objective of bringing leading-edge consumer targeting solutions to DR advertisers through a proprietary suite of specialized intelligence and insight applications.

Independent, full-service marketing agency Blue Chip announces its relaunch as Blue Chip Marketing Worldwide (BCMW), with expanded offerings in Europe and Asia.

Jefferson National, innovator of the industry’s first flat-fee variable annuity, earns a Distinguished Honoree Medal for “Marketing Department of the Year” in the 2010 International Business Awards, the company’s 12th top honor in nine months.

OnePoint Surveys announces the appointment of Jim Schwab as senior vice president of business development for the USA and Canada.

InteliSpend is expanding its extensive portfolio of reward solutions through a promising new relationship with Visa and the Universal Visa Prepaid Card.

Access Co. Ltd., a global provider of advanced software technologies to the mobile, beyond-PC and digital TV markets, announces its attendance at IBC 2010.

The city of Salinas, Calif., is looking to hire a branding consultant to lead a community branding initiative; interested candidates can apply at www.ci.salinas.ca.us by Sept. 7, 2010.

Bob Gold & Associates, Inc., a marketing and public relations agency for the communications industries, is leading public relations efforts around the Media Innovations Summit taking place in Los Angeles at the Director’s Guild of America headquarters on Sept. 27 – 28, 2010.


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