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Direct Response Marketing

News Corner

5 May, 2010 By: Jackie Jones

Please join Imagine Fulfillment Services (IFS) and FedEx during Response Expo 2010 at the Bayfront Celebration from 6-9 p.m. on May 12, directly outside the Hilton San Diego Bayfront. A Response Expo All-Access Badge is required for admission to this networking event.

Imagine Fulfillment Services (IFS) in Torrance, Calif., is now handling computer parts distribution to engineers for Hewlett Packard (HP), NCR, Decision One and Ricoh. Parts inventory ranges from small computer chips to computer monitors. IFS responsible for orders, weekly cycle counting, daily real-time reporting and ARS returns.

Hawthorne Direct, a direct-response advertising agency based in Fairfield, Iowa, announces the promotion of Novena Cole to director of accounting. Cole is responsible for developing and managing Hawthorne Direct’s account and financial control systems under the guidance of CEO/President Thomas Kelly.

Cesari Direct, a full-service direct response marketing agency, announces a strategic partnership with Tradeshow Marketing Company Ltd., an energetic operation specializing in fairs and tradeshow sales. The new agreement aims to complement the company’s trade show niche while accelerating the brand awareness that results from an effective direct-response campaign.

AOR Direct LLC, based in Scottsdale, Ariz., announces that Jackie Jury has been hired as a senior media buyer/account executive. Jury joins AOR from TouchPoint Integrated Communications where she was the long-form buying director.

Rauxa Direct of Costa Mesa announces that CEO Jill Gwaltney is a semi-finalist for the Ernst & Young Entrepreneur Of The Year 2010 Award in the Orange County/Desert Cities program. Gwaltney was selected as a semi-finalist from nearly 60 nominations by a panel of independent judges. Award winners will be announced at a special gala event on June 17 at the Hyatt Regency Irvine.

Bright House Media Strategies, the advertising arm of multiple system cable operator Bright House Networks, announces a partnership with Visible World, a leader in targeted television advertising. Bright House Media Strategies is the latest operator to use Visible World’s advanced television advertising solutions to deliver automated message customization and target advertising campaigns.

Mediabrands names Brendan Moorcroft as chief executive officer for Cadreon, a custom audience marketplace allowing Universal McCann, Initiative, and Mediabrands Ventures to connect with target audiences and maximize the effectiveness of digital investments.

Red Peak Group hires Paul Kingsley as chief operating officer.

Euro RSCG Worldwide names Stacy Mackler executive vice president and chief marketing officer. She was previously vice president of global communications for Clinique.

Inter/Media Interactive, based in Encino, Calif., names graphic specialist Candice Yoo to its digital creative team as an interactive media designer. Yoo was most recently a Web designer for GAAD Corp.

Palisades MediaGroup hires Laura Jean Bracken as executive vice president, chief operating officer, and Shelley Watson as senior vice president, media director, national broadcast group.

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