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Direct Response Marketing

Marketers See Great Opportunities in New iPhone

10 Jun, 2009 Response This Week


SAN FRANCISCO – At the Apple Worldwide Developers Conference this week, Apple representatives discussed new advertising possibilities associated with the new iPhone 3G2, which includes an updated operating system and will begin selling soon exclusively AT&T stores, reports AdAge.com.

One important improved function that Apple discussed is speed, which means faster downloads and greater memory and processing speeds to help advertisers to dial up more rich media ad units. Also, a new model means the current generation iPhone will now have a lower price, putting it within reach of more consumers. Plus, if AT&T decides to cut its service plan price, analysts believe the iPhone could gain 20 to 25 percent more subscribers.

A new feature of the iPhone 3G2 is a Safari browser with built-in location-based technology. In the past, marketers had to rely on users entering their ZIP codes in a browser to target offers via the mobile Web. But now, the Safari Web browser pulling the users’ location data into the browser can help marketers get more targeted ads to iPhones.

In addition, users of the new iPhone won’t need to enter each character – there is an auto-fill function that can remember data, making it easier for mobile-marketing databases to acquire information from new users.

Finally, the 3G2 will allow users to record and edit video, a step in a direction that advertisers are heading – mobile video viewing.


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