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Direct Response Marketing

Jacqueline's Journal 4-7-10

7 Apr, 2010 By: Jacqueline Renfrow Response This Week

Michelle Murphy joins Media Design Group as vice president of media, managing the company’s infomercial and spot buying divisions.

Media Stream Direct moved and is now located at 14724 Ventura Blvd., Suite 1200, Sherman Oaks, Calif., 91403.

Omni Direct Inc., a full-service U.S. Hispanic DR marketing company, announces that its founder and president, Alex Agurcia, will be honored by Miami Dade College on April 22, when he will be inducted into the Miami Dade College Alumni Hall of Fame for contributions in the field of marketing and advertising.

Etch-It Inc. chooses Concept2Consumer to bring its revolutionary and fun products to the direct response industry. Etch-It cups and tags let you use your fingernail to instantly etch your name or a design into any drink – can now be purchased via DRTV media or online at

Ansafone Contact Centers, a provider of contact center outsourcing services, are placed No. 22 in Customer Interaction Solutions Magazine’s 25th Annual Top 50 Teleservices Inbound Ranking in the U.S. domestic category.

WorldLink, a multi-platform advertising sales firm, hires Mark Archer for the newly created role of vice president, sales development. Based in Los Angeles, Archer will spearhead WorldLink’s efforts to expand sales opportunities for clients across platforms.

Beauty site is joining forces with online publisher Break Media to create a site to attract growing ad dollars from the men’s personal care space. The joint venture,, launches later this year and will deal with how styling itself fits into a broader lifestyle aimed at giving men an edge at work and play.

Weight Watchers launches a campaign featuring celebrity spokesperson Jennifer Hudson this month with a Q&A session on its Facebook page. Hudson will also appear in television ads beginning this week.

The Worx Group, a brand and marketing communications agency, welcomes David Cushman, senior designer, to the team.

Supporting the growth of its online video advertising network in North America, Smartclip LLC appoints veteran Matt Prohaska as its first chief executive officer. Mostly recently, Prohaska served as vice president of North American sales, account management, for AOL.

Clash Media, the online customer acquisition specialist, will demonstrate how its Clash IQ philosophy enables organizations to identify, engage and communicate with interested consumers to optimize return on investment at this year’s ad:tech San Francisco, April 19-21, Booth 6069. Recent research from the CMO Council has demonstrated that a high number of consumers opt-out from impersonal contact, and organizations are looking for solutions that promote personalized engagement.

Tower Media is the new exclusive representative of all CLTV paid programming. CLTV is in partnership with WGN-TV and features expanded coverage of Chicagoland regional news.

About the Author: Jacqueline Renfrow

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