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Direct Response Marketing

Jacqueline's Journal 4-14-10

14 Apr, 2010 By: Jacqueline Renfrow Response This Week

Imagine Fulfillment Services (IFS), based in Torrance, Calif., will become a 24/7 operation, 365 days a year, effective April 30. This expansion is due to the signing of a new Fortune 500 client.

DG FastChannel and CoreMedia Systems Inc. announced today that they will partner to introduce automated order entry and trafficking processes dedicated to the direct response TV industry by the second quarter of 2010. This industry full-service automation will streamline advertising delivery to broadcast stations in an industry that primarily uses manual dub and ship methods. The partnership links DG FastChannel’s SpotCentral solution, a

Web-based order entry and digital asset management system, with CoreMedia’s CoreDirect, the direct response media management software.

LoyaltyOne Consulting promotes Dennis Armbruster to the newly created position of vice president, and the addition of four senior executives

The National Association for Printing Leadership (NAPL) awards Great Lakes Integrated’s (GLI) commitment to providing integrated communications solutions at the Annual Marketing Plus Awards competition. GLI received five national awards in the following categories: cross-channel marketing, direct-mail marketing, corporate identity, corporate re-branding and Web site presence.

R2C Group releases a new long-form TV advertising campaign for Bushnell Golf Featuring Tour V2 laser rangefinder for golfers who want to take strokes off their game. Airing on the Golf Channel and ESPN beginning Masters weekend and continuing through spring, the 30-minute program features PGA Tour professionals.

Civolution, a provider of technology and services for identifying, managing and monetizing media content and Nagravision, a Kudelski Group, will join forces to demonstrate a solution for watermarking and encryption of content for premium Video on Demand services.

IBEROSTAR Hotels & Resorts signs an agreement with actor Antonio Banderas to be the new face of the brand for the next three years.

Media Horizons Inc. promotes Tracy Egan to media director, Rachel Amori to associate account director, and Vincent Pujo to senior account executive.
Education marketing company AcademixDirect appoints Karen C. Francis as chairman and CEO.

The Karmin Group makes its television debut with a DRTV campaign for its Cool Crisp product, created by Northern Lights Direct Response.

CDS Global names Kristin Runyan vice president of product management.

About the Author: Jacqueline Renfrow

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