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Direct Response Marketing

Jacqueline's Journal, 3-24-10

24 Mar, 2010 By: Jacqueline Renfrow Response This Week


QVC promotes Doug Rose to senior vice president of multi-channel programming and marketing. In this position, he will continue to oversee teams responsible for strategic content, multi-channel programming, public relations, marketing and brand development.

Save Our Veterans Inc. (SOV) has spent months planning its opening of a call center focused on training and employing previously homeless veterans and, since Feb. 15, it has hired 50 veterans to start training.

MAPLight.org launches a new Web site that offers improved features, all designed to shine a bright light on the connection between money and politics, in order to encourage transparency and accountability. New tools for custom analysis of legislator money/votes and new custom data filters allow quick analysis by politicians.

Thane Direct wins a trio of Telly Awards for the company’s high-profile, long-form television productions AbDoer Twist (Silver Award), Three Minute Legs (Silver Award), and H20 Mop Ultra (Bronze Award).

To enable coverage of the FIFA soccer World Cup 2010 in South Africa, public broadcaster SWR has implemented a mobile OpenMedia editorial system to support planning, scheduling and production in cooperation with ANNOVA.

Inter/Media Advertising launches a flight of direct response commercials this month for Roni Deutch Tax Centers, designed to acquaint taxpayers with the company’s no-hassle tax preparation services, including over the phone tax preparation.

The Direct Marketing Educational Foundation (DMEF) announces the four winners of its 2010 Rising Stars Awards and the 2010 Corporate Commitment Award. Rising Stars are Sebastien Bilodeau, Synapse Group; Bryan Eisenberg, Eisenberg & Associates; Mitch Joel, Twist Image; and Alison Shaffer, Cisco WebEx. The Commitment Award winner is Publishers Clearing House.

LiveWire Mobile Inc., one of the leaders in ringback technology, mobile music and integrated mobile personalization offerings, announces a new advertising service providing wireless carriers a new way to generate revenue and increase customer loyalty. Called RingSpot, the opt-in service allows mobile operators to offer consumers the newest personalization option for their mobile devices, replacing the ring that callers hear when calling them with short marketing messages delivered by advertisers, nonprofits and local merchants.
 


About the Author: Jacqueline Renfrow


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