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Direct Response Marketing

Jacqueline's Journal 3-17-10

17 Mar, 2010 By: Jacqueline Renfrow Response This Week


Mercury Media opens a Philadelphia office and welcomes Maria Eden, Cary Scottoline and Gina Pomponi to its executive roster.

CDS Global announces recent enhancements to its digital subscription solution that will expand the company’s overall presence in the consumer magazine market. By expanding its partnership with Texterity Inc., CDS Global will be able to offer an enhanced solution that integrates print and online editions, giving consumers the digital edition while they wait for the print issue.

CCT Group Limited announces the acquisition of Interactive Response Technologies Inc. The combination is a world-class contact center and BPO organization with onshore, offshore and nearshore capabilities delivered by facilities in the U.S., Philippines and Panama. It also offers an executive team overseeing 6,000 professionals and a base of Fortune 100 clients and partners.

Williams Worldwide Television (WWTV) partners with Hearthware Home Products to bring the NuWave Pro Infrawave Oven to markets around the globe for purchase across Europe, Asia and Latin America.

The Direct Marketing Association (DMA) and the American Catalog Mailers Association (ACMA) come together with a common goal to protect the catalog segment. They have pledged to work together on postal issues at the U.S. Postal Service, Postal Regulator Commission and Congress in fighting the Do-Not-Mail proposals at the state and local levels.

Clash-Media signs a partnership to enhance its Clash-Voice telephone marketing service. Clash will now work with Transcent Media, a permission-based marketing agency that specializes in targeted qualification processes through its contact center – providing consumers identification to sales conversion and increase the number of real sales from marketing campaigns.

TV Genius announces that its content delivery platform has been selected by IP Vision to enhance the functionality of the TV listings on IP Vision’s FetchTV service.

Michael G. Rubin, founder and CEO of GSI Commerce Inc., goes undercover at his own company in the television series “Undercover Boss,” on Sunday, March 21.

Undertone Networks announces its social activation solutions, which allow marketers to control where their ads are seen, while facilitating how messages and assets are distributed across social media sites. The company has already launched campaigns with Ben & Jerry’s and Long John Silver’s.

Rauxa Direct, a direct marketing agency headquartered in Orange County, Calif., announces that its senior vice president of account services and leader of its New York operation, Gina Alshuler, has been named to this year’s 30 Under 30 list by DMNews.


About the Author: Jacqueline Renfrow


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