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Direct Response Marketing

Jacqueline's Journal 2-3-10

3 Feb, 2010 By: Jacqueline Renfrow Response This Week


Mercury Media is named the agency of record for Hoveround Corp. It will be responsible for all aspects of DRTV advertising media buying for the designer, manufacturer and distributor of mobility vehicles for seniors.

Avalanche Creative Services Inc. is selected for the 2009 Best of Business Award in the advertising agencies category by the Small Business Commerce Association (SBCA). The program recognizes the top 5 percent of small businesses throughout the country.

Direct marketing agency Media Horizons Inc. names Bruce J. Nathan as its new chief financial officer. Also, the company named Joe Page as creative director.

Common Sense Direct LLC signs an agreement with Schwan’s Home Service Inc. to develop, launch and manage a comprehensive DR campaign to promote its frozen food home delivery service.

Horizon Media is awarded media responsibilities for Green Dot Corp., the provider of prepaid financial services for America’s financially underserved community.

A coalition of trade associations that announced the Self-Regulatory Principles for Online Behavioral Advertising now announces the selection of the wording and link/icon that will be used to indicate adherence to industry self-regulator principles for online behavioral advertising. The group includes the 4As, ANA, DMA, IAB and BBB.

CDS Global releases its latest white paper, “Order Management Integration: Ensuring the Best Solution for Your Business Needs.” The white paper outlines the ways in which those who market consumer products can best administer the order management function of their business. Also, CDS Global acquires Optima, a provider of magazine fulfillment, customer data and order management solutions to B2B and specialist consumer publishers in the United Kingdom.

Harold Geller, senior vice president for cross-industry workflow at the American Association of Advertising Agencies (4As), has accepted a seat on the nonprofit PLUS Coalition’s Board of Directors. PLUS (Picture Licensing Universal System) was created to help simplify and standardize the communication and management of image rights between photographers, graphic designers, and other visual artists, and clients which include the broadcast and publishing industries, as well as corporations and their creative agencies.

Dukky, a DR company that uses social sharing technology to increase marketer’s response rates, announces its new CEO, James P. Treuting. Treuting has more than 26 years of entrepreneurial and telecommunications experience and will overall see operations and management.

Intelligrated, an automated material handling solution provider, announces the re-launch of the Real Time Solutions order fulfillment system as part of the company’s expanded product portfolio.


About the Author: Jacqueline Renfrow


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