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Direct Response Marketing

Jacqueline's Journal, 12-23-09

22 Dec, 2009 By: Jacqueline Renfrow Response This Week


Response This Week will take a one-week hiatus next week. We will return with a new issue on January 6, 2010. The entire Response team wishes you happy holidays and all the best in 2010!

Hipcricket – mobile marketing agency for clients such as Nestle, HBO and Arby’s – has doubled its total campaign count in the past 12 months and has surpassed 50,000. Through this momentum, Hipcricket has also seen its clients build re-marketable databases of opted-in mobile subscribers, while driving new customers into their stores or adding audience counts to media properties.

CoreMedia Systems Inc. today announced it is the first company to electronically integrate commercial post-log data for DISH Network. Before the integration, users of the CoreDirect product received post-log data — information showing when and where an advertiser’s commercials aired on DISH Network — via e-mail or fax, and then had to manually input the data into CoreDirect.

TV Genius announces that ITV, the United Kingdom’s largest public service commercial broadcaster, has selected Content Discovery Platform to power the personalized recommendation feature of the new ITV Player app for Facebook. The app will promote Christmas and New Year’s scheduling, as well as into 2010, through recommendations of content available via the ITV Player online catch-up service, as well as remind users of relevant upcoming shows.

Undertone Networks, an online advertising network, announces it experienced a year of strong growth through solid revenue gains and its best fiscal quarter to date. The company also boasted 90-percent customer satisfaction on its latest customer survey.  In 2009, Undertone also celebrated the one-year anniversary of its Quality Guarantee and the launch of U360 AudiencePlus, which enables publishers to leverage the Undertone network to drive additional revenue from their advertisers. 

Northern Lights Direct Response welcomes two new staff members to serve its growing DR online client base – Nick Lee is named online manager and Danielle Black is named project manager, online.

Unicast, an online interactive rich media and video advertising management and services solutions company, announces its partnership with msnbc.com to launch online ad campaigns. The campaigns feature highly customized rich media ads and the first 3D-enabled format to run on the msnbc.com homepage. 

HCG Diet Direct receives the No. 1 ranking in the diet and weight loss category by both Ranking.com and TrustGauge.com. Both sites use comparative statistical data and rate Web sites so that Internet users can identify the popularity, reputation and trust of a Web site.


About the Author: Jacqueline Renfrow


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