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Direct Response Marketing

Jacqueline's Journal, 12-16-09

16 Dec, 2009 By: Jacqueline Renfrow Response This Week


Dial 800 announces that a triad of its optimization tools are now available for private labeling to agencies looking for an edge in the marketplace. The tools include call routing software; memorable toll-free numbers; and direct mail that can deliver four times the ROI of other direct mail programs.

REVShare appoints Karen Bressner as chief revenue officer and executive vice president for sales and marketing. Bressner began her duties in November and is based in REVShare’s new New York office.

Auditions will be held on Jan. 21 in New York City to find the next pitch person for an upcoming TV commercial. The live auditions will take place from 10 a.m. to 2 p.m. and all pitch persons should send bios, headshots and video clips in advance to interviews. Contact Katie Burns at Rosica at (201) 843-5600 for more information.

Ron Elinkowski, former owner of Blazing Innovations, joins Great Falls Marketing as executive vice president. He will be responsible for the sales and marketing activities of the company.

John Jarvis is named chief creative officer at the Lacek Group.

Metropark, a Los Angeles-based specialty store that combines the core lifestyle elements of fashion, music and art, has launched a custom interactive Twitter interface called REVERB. It feeds Twitter comments mentioning Metropark into the numerous plasma television screens located in each store as well as across the entire 68-store network.

Prosodie Interactive announces it will embed additional reporting capabilities into its Max-Track analytical solution for the IVR industry, which compiles the statistical data from inbound calls into an IVR system.

The SCOOTER Store launches an advertising strategy that outlines the quality of life improvements and cost savings associated with Medicare’s Power Mobility Benefit, which allows disabled senior citizens and others living with limited mobility to receive power wheelchairs.

Public relations, marketing and Web design agency Blue Oasis Group Intl. launches to provide a combination of integrated services to high-technology clients. Opening its doors on Dec. 9 in Corona, Calif., the company also has offices in Santa Monica and Agoura Hills, Calif.

Shira Simmonds, president and co-founder of Ping Mobile, is named one of Mobile Marketer’s Mobile Women to Watch 2010, which celebrates women executives who are making a difference in mobile advertising, marketing and media.

Samsonite, a travel solutions brand, launches a new online presence and E-commerce experience. With the support of Amazon WebStore and Ascentium, Samsonite.com offers a truly integrated brand and marketing experience for consumers.

GSI Commerce Inc. has signed a multi-year agreement to provide Tumi, an international travel, business and lifestyle accessories company, with comprehensive operational and strategic services, including E-commerce technology, customer care and marketing services.

Media Horizon Management, the insert media division of Media Horizons Inc., is selected as the manager for all of Orchard Brands’ insert media programs, which spans 18 brands, including Blair, Haband, Norm Thompson and Appleseeds.
 


About the Author: Jacqueline Renfrow


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