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Direct Response Marketing

Jacqueline's Journal, 12-02-09

2 Dec, 2009 By: Jacqueline Renfrow Response This Week

Mercury Media announces the addition of Michael Goodman and William S. “Biff” Burns, Jr. to its executive roster. As senior director of corporate direct response, Burns will continue to elevate the Mercury Media brand by developing business and raising awareness of the agency’s expanding direct response capabilities among new and existing audiences. As senior director of analytics, Goodman will provide strategic vision, planning and actionable recommendations for all areas of performance-based advertising, including response analysis, attribution, segmentation, media planning and market research.

ICOM, a division of Epsilon Targeting, announces the Canadian launch of its new program, iInfluencer. This word-of-mouth marketing program leverages consumers to deliver measurable results for leading brands and has been used to boost sales for AirWick.

GSI Commerce Inc., a provider of E-commerce and interactive marketing solutions, reports strong activity for the Web stores on its E-commerce platform for the key, five-day holiday shopping period of Thanksgiving through Cyber Monday. The company experienced record-breaking consumer traffic and 795 million page views. Collectively, the uptime of its Web stores was 99.95 percent.

AcademixDirect, an education marketing company, announces a new management team led by Chairman and CEO Marleen McDaniel; CFO Jeff West; COO John Adractas; and CTO Satish Ramakrishnan.

iMarketing Ltd., a full-service online marketing agency, is selected by Hoveround, a provider of personal mobility vehicles, to increase its online presence through a series of targeted search engine marketing (SEM) and cost per acquisition (CPA) campaigns. iMarketing will work with Hoveround’s offline agency to increase synergies between online and broadcast TV creative.

Nature Conservatory of Canada (NCC) is set to launch an integrated DR campaign developed by Northern Lights Direct Response. The campaign includes a 30-minute, 120- and 60-second DRTV commercial, a 30-second PSA and a direct response online campaign.

About the Author: Jacqueline Renfrow

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