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Direct Response Marketing

Jacqueline's Journal, 11-18-09

18 Nov, 2009 By: Jacqueline Renfrow Response This Week


Warren H. Golden, president of Cyber City Teleservices Marketing Inc. (CCT) is the recipient of the 2009 Pioneer Hall of Fame Award, presented by the American Teleservices Association (ATA). The Association highlighted Golden’s contributions in front of a crowd of professionals during the Awards Gala of its annual Convention & Expo held in New Orleans.

Patricia Romero, former head of multi-cultural marketing at Hyundai Motor America (Response, September 2008) and a speaker at Response Expo 2009, is named the new director of multi-cultural marketing at JCPenney.

In response to recent concerns around click fraud, Undertone Networks has identified three key best practices for agencies to ensure the safety of online ads: Engage the ad server as the first line of defense; don’t pay for irrelevant international impressions; and modify terms and conditions on media contracts.

Ericsson wins a 2009 TelcoTV Vision Award for its Ericsson Connected Home Gateway. The Awards recognize the most innovative and visionary products, services and applications announced in the communications industry in the past year.

Los Angeles-based law firm Rutter Hobbs & Davidoff Inc. announces the addition of Wesley D. Hurst, a partner who joins the firm from Folger Levin & Kahn LLP, and Christopher C. Fowler, a business litigation attorney from Liner Grode Stein Yankelevitz Sunshine Regenstreif & Taylor LLP.

Beanstalk Marketing Group Inc. opens a New York office at 381 Fifth Ave., 3rd Floor, New York, NY, 10016.

Esurance, the direct-to-consumer personal auto insurance company (Response, September 2009), has awarded brand positioning and creative advertising duties for its advertising account to San Francisco-based agency Duncan/Channon. Prior to hiring Duncan/Channon, Esurance handled all its creative work in house. Esurance will continue to work with MPG New York, a HAVAS Media company, its national television-buying partner.

R2CGroup’s Cmedia currently manages media for 40 percent of the top infomercial campaigns in the country. As the economy continues its ups and downs, Cmedia is purchasing media for eight of the top-20 infomercial campaigns in the U.S., according to the Infomercial Monitoring Service Report for the first week of November.


About the Author: Jacqueline Renfrow


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