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Direct Response Marketing

Jacqueline's Journal 11-11-09

11 Nov, 2009 By: Jacqueline Renfrow Response This Week


Karla Crawford Kerr is named director of business development at Hawthorne Direct.  She has been with Hawthorne for 12 years and most recently served as senior account executive.

Mercury Media launches its new blog, The Mercury Index: What’s Hot, focusing on articles, original research and news updates contributed by Mercury Media’s experts at mercurymedia.wordpress.com. Mercury Media can also be found on Twitter, Facebook and LinkedIn.

Jim Warren, Lane Robertson and Lonnie Summers team up to launch Direct to Brand (D2B), NM Direct LLC and Infomercial.com. D2B is a full-service direct response agency that specializes in DRTV campaigns; NM Direct, LLC is an integrated direct response media agency housing short-form and long-form TV planners and buyers; and Infomercial.com combines state-of-the-art Internet retailing practices and direct-to-consumer sales expertise with best-in-class social networking and has become the television shoppers’ online solution.

NextWeb Media, a digital content provider, has changed is name to Snackable Media. Due to the growing trends in consumer habits, the company has focused on delivering products through online and mobile channels to millions of consumers who “snack” on content in spare moments throughout the day.

Brown Printing Company chooses Inside Track – a product for mail tracking by World Marketing Inc. (WMI), a direct marketing company specializing in end-to-end quality services for literature fulfillment, lettershop and statement processing – for Smart Mail Management.

United Sample reports a triple-digit increase in sales for the last six months, when compared with the same period in 2008. The company, in the same period of time, expanded to 70 team members and continues to develop its technology platform designed to provide online panel and precision targeting of panelists for the market research community.

Eileen White is promoted to vice president, global marketing and communications at CDS Global, a strategic partner offering customer service information and data management solutions to businesses around the world. In this role, White is responsible for the company’s global marketing strategy and all internal and external communication.

Caribbean Cruise Line is one of the first advertisers to take advantage of American Target Network (ATN), an unwired network that offers advertisers access to the nation’s 48 most watched cable TV networks for a discounted price and a service of Bellatrix Media.

Direct marketing professionals showed up at the House of Blues in Boston Monday evening to support the New England Direct Marketing Association Foundation’s Scholarship Fund. The silent auction brought in thousands of dollars to fund the 2010 NEDMA Foundation Scholarship, which awards winners a monetary award, attendance at the Direct Marketing Association (DMA) Direct Marketing Institute, attendance to the NEDMA conference and a paid summer internship.

Ronald E. Childs is named vice president of media relations for Flowers Communications Group (FCG). Childs previously served as media relations director for the multicultural marketing communications firm and his department now manages all local, national, international and social media outreach for the agency’s clients.

 


About the Author: Jacqueline Renfrow


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