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Direct Response Marketing

Jacqueline's Journal 1-27-10

27 Jan, 2010 By: Jacqueline Renfrow Response This Week


Impact Radius launches this month with a multi-channel performance advertising platform that connects advertisers and media partners directly for the delivery of performance campaigns across TV, radio, print and online media channels from a single platform. The founding Impact Radius team includes Wade Crang, Todd Crawford, Lisa Riolo, Roger Kjensrud and Per Pettersen.

Adam J. Block joins Inter/Media Advertising as the newest account director after an 11-year stint at Initiative as account director/associate media director.

Northern Response has begun international distribution of its fitness commercial TOWER 200 from Body by Jake Global. The roll out will occur through DRTV, print, home shopping, Internet and retail in more than 90 countries.

Keyword Connects, an online lead generation company for the home improvement industry, appoints Edward J. Weisberg as its director of business development. Most recently, Weisberg was a managing partner with E-Commerce Expertise.

Mobile advertising industry leaders join to help relief efforts in Haiti in one of the largest mobile fund-raising effort. AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader Digital and other networks were approached by mGive-Mobile Accord to develop the mobile advertising campaign designed to broaden the reach of the American Red Cross Haiti relief efforts via the organization’s text messaging mobile campaign.

Meg Armstrong is named the general manager of E-commerce for QVC. In this newly created role, Armstrong will oversee QVC’s online business including the leadership and execution of its business plans, policies, practices and vendor relationships.

Clash Media, an online customer acquisition specialist, launches a new Revenue Path enhancement to help marketers gather customer data from social media sites such as Facebook and Hi5. This new approach, which makes offers appear indigenous to the Web site, will allow marketers and advertisers to access new information on potential customers without affecting the user experience.

Media Horizons Inc. names Joe Page as its new creative director. Page, who has helped drive creative transformation for several major Fortune 500 firms, is the recipient of 16 John Caples International Creative Awards and five DMA ECHO Awards.
 


About the Author: Jacqueline Renfrow


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