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Direct Response Marketing

Jacqueline's Journal 1-13-10

13 Jan, 2010 By: Jacqueline Renfrow


As Seen Everywhere makes its official debut this week – a fully integrated multi-channel pay-per-performance online exchange that provides DR campaigns immediate concurrent access to television, radio, print, Internet and mobile media platforms. Launched by DR executive Trygve Duryea, As Seen Everywhere is powered by RingRevenue, whose pay-per-call technology have made the company an industry leader representing a portfolio of network marketers, advertising agencies and media organizations.
The Direct Response Academy will offer “DRTV Boot Camp With Advanced Media & Logistics” Feb. 17-19 in Miami Beach, Florida. For more information, visit www.directresponseacademy.com.

Chris Maher is made CEO of eBureau, a provider of predictive scoring and information services for online advertisers. Maher takes over from eBureau founder Gordy Meyer, who becomes president and COO.

Epsilon, a multi-channel marketing services firm, welcomes Eric Stein as the executive vice president, digital strategy. Stein will play a critical role in evaluating Epsilon’s client offerings and strategies across business units to identify and incorporate new opportunities in the digital marketing space to better serve clients and build brands.

MedTera, an integrated marketing solutions company dedicated to improving education, promotion and communications in the healthcare, life sciences and pharmaceutical industries, announces its official launch. Operating as a subsidiary of Structural Graphics, MedTera specializes in the design and execution of comprehensive integrated marketing programs for healthcare marketers and their agencies, empowering more successful relationships with patients, care givers and physicians.

Tony Little and Fitness Quest team up with Mills James to produce its new Easy Shaper exerciser commercial. Using a new generation of cameras and control technology made it possible to shoot the infomercial “live-to-desk” in high definition.

QVC.com is recognized as a leading E-retailer for customer satisfaction when it ranked third out of 40 in The ForeSee Results’ Holiday E-Retail Satisfaction Index. Receiving a score of 83 out of 100, up four points and 5 percent from lat year’s results, QVC.com also ranked second in the mass merchant category and No. 1 among the TV/Phone/Catalog retailers.

Skype, a diverse communications application, selects Newlink Communications to handle and support its public relations and communications strategy initiatives in Latin America and the U.S. Hispanic market.

Zimmerman Advertising wins the George Foreman household appliance account. The nation’s 14th agency, according to AdWeek, will act as full-service agency of record, expanding the George Foreman brand to a line of other healthy cooking products while continuing the sales velocity of the core product, the Grill.

RX syndication hires Ben Lipson as vice president of short form; Will Charlette as vice president of short form; and Herb Rossin as president of syndication. RX currently handles the “Steve & Kathy” show and “Tax Attorney Q&A.”

Clash-Media, an online customer acquisition specialist, announces the opening of a new office in Fort Lauderdale, Fla. The office will support the company’s drive to extend its geographic reach in the U.S. and expand its client and partner services.

Northern Lights Direct Response creates a DRTV campaign for Lavalife Voice. The 30-second commercial promotes Lavalife’s phone service and will air in Canada and the U.S. starting Jan. 11.

Dave Dutch is named senior vice president of business solutions at CDS Global. Ditch is responsible for the order management and product fulfillment, remittance and lockbox processing and On-Demand solutions, leading the team of account management, sales and support staff.
 


About the Author: Jacqueline Renfrow


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