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Direct Response Marketing

Jackie's Journal Sept. 8, 2010

7 Sep, 2010 By: Jackie Jones

Euro RSCG Edge, the direct response marketing arm of Euro RSCG Worldwide, announces a newly reorganized short-form media group, with Jennifer Peabody as vice president of short-form media and Chad Crammer as director of client services for short-form media.

OmniResponse Inc., the wholly owned consumer products enterprise of OmniReliant Holdings Inc., opens a new sales office for its retail sales division, and appoints Travis Berger as vice president of retail sales.

Northern Response Intl. Ltd., Canadian and International distributor of ShamWow! and Slap Chop, is exhibiting at the Tokyo International Gift Show Sept. 7–10 at the Tokyo International Exhibition Centre.

Zephyr TV Sales, the wholly-owned television ad sales division of media buying agency Zephyr Media Group, is handling ad sales for Showplace Television Syndication and its entire line-up of nationally syndicated reality and children’s programming.

Epsilon, a leading multi-channel marketing services firm, announces that Michael Doubrava has joined as vice president of digital strategy.

Ralph Crosby, founder and CEO of a marketing communications firm, announces that he has written a new book, It's The Customer, Stupid! Lessons Learned in a Lifetime of Marketing.

Newgistics launches a company blog, “The Gist,” which will document how Newgistics continually thinks outside the box to develop superior returns and delivery shipping, customer service and consumer experience.

Seattle-based advertising agency DNA is heading up the Clinton Global Initiative’s yearlong advertising campaign.

Civolution, the leading provider of technology and services for identifying, managing and monetizing media content, announces that it has deployed a radical and comprehensive network upgrade for its Teletrax global broadcast monitoring service, which includes tracking of SD and HD video material as well as capabilities for combined watermarking and fingerprinting broadcast monitoring applications.

AdShuffle, the creators of the DIY online advertising platform AdShuffle EasyPay, announce the launch of AdShuffle Exchange, a real-time auction bidding ad platform that seamlessly integrates with the AdShuffle architecture.

Orange County, Calif.-based marketing agency Rauxa adds a new chief creative officer, Richard Bumgarner, to lead the agency’s broader approach and extend a more comprehensive range of strategic marketing services.

Meltzer Media Productions celebrated its 25th anniversary, which coincided with the 25th anniversary of the modern-day infomercial, with a party in New York on Sept. 1.

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