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Direct Response Marketing

Jackie's Journal Sept. 23, 2010

20 Sep, 2010 By: Jackie Jones


Discovery Communications announces the promotion of Maria Kennedy to senior vice president of advertising sales, direct response for Discovery Communications. Kennedy is a member of the Response Editorial Advisory Board.

Mercury Media, a full-service direct response media agency, announces the promotions of three leading executives on its management team: John Barnes as president, Maria Eden as director of short form, and William A. Cunningham as chief financial officer.

Concepts TV Productions announces that it has won its 13th Telly Award for the direct response production of “Bottle Top” on behalf of its client, TELEBrands.

Northern Response Ltd. reports full nationwide retail placement of the best selling DRTV fitness item Shake Weight, as well as its expansion into Canadian retail, and also continues to expand its domestic U.S. distribution capabilities across the Specialty Market channels.

OmniResponse Inc., the wholly owned consumer products enterprise of OmniReliant Holdings Inc., signs an exclusive distribution agreement to market the Ricarda M. brand, and announces that it will launch a new bedding brand after acquiring the exclusive rights to brand certain sleeping products.

Intelligrated opens its new state-of-the-art parts fulfillment center for aftermarket support in Cincinnati.

YesDTC Holdings Inc., a direct-to-consumer global distributor and marketer of consumer goods and products, announces the completion of the production of a direct response television segment for the MediPendant, Medical Alarm Concepts Holdings Inc.’s unique, patented personal emergency response system. It also announces that it has successfully signed an agreement with The Pure Sleep Co. to distribute its patented, widely popular PureSleep(R) anti-snoring device to several English-speaking markets around the world.

LeapFrog Solutions Inc., a full-service strategic marketing communications and technology firm, appoints Richard Bodson as president of the company.

Sales Portal introduces an innovative new model for revenue enhancement for direct marketers called cross-pitching, which allows lead generators to profit from inbound calls by offering relevant products to consumers.

Leimo International appoints Tim Rugg as general manager and Tony Jarman as general sales manager to head up its operations and international sales respectively.

Padres superstar Adrian Gonzalez signs an endorsement contract with Vista, Calif.-based Tater Grip, a baseball bat grip company.

Pontiflex Inc., a startup company that connects brand marketers with the right people to make advertising relevant, announces that ParentingWeekly.com is using Pontiflex’s publisher monetization technology to drive new revenue opportunities on its Web site.


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