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Direct Response Marketing

Jackie's Journal Sept. 1, 2010

31 Aug, 2010 By: Jackie Jones

Omni Direct is selected as the direct response marketing agency of choice to help develop, launch and test Franklin Electronic Publishers’ “Interact with English” product in the U.S. Hispanic market.

OmniResponse, the wholly owned consumer products enterprise of OmniReliant Holdings Inc., signs an exclusive agreement with the makers of the Ruby Crystal Natural Nail Care System and Ruby Dazzle, granting it exclusive rights to the brand for global distribution and immediately adding a new revenue stream without requiring any upfront investment. In addition, it announces an increase in sales of its ColdFire brand since being featured on the season premiere of “Pitchmen” on The Discovery Channel.

Chad Crammer joins Euro RSCG Edge as short-form account director. The former Mercury Media executive is based in the company’s Carlsbad office.

Global Infomercial Services Inc. is awarded international distribution rights for the innovative and unique Gyro Bowl, which will be introduced internationally at an upcoming DR industry convention.

Raymond Entertainment Direct, creators of the Ab Rocket and yudu campaigns, is a finalist for the Best Long Form Variety and Best Long Form People's Choice Award for the upcoming Moxie Awards.

Publisher Adams Media and KIDZ BOP team up to launch a young adult book line inspired by the No. 1 music brands for children ages 5 to 12 in the U.S.

Cross MediaWorks acquires Incentive Plus Network, a company that offers barter-based incentive programs in exchange for broadcast and cable airtime.

Marci Hansen joins Palo Alto Software as its newest vice president of marketing.

Colloquy and the Direct Marketing Association (DMA) release a joint study showing that U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes.

SVnetwork, a network of active consumer engagements and performance brand advertising, announces that Forbes has recognized SVnetwork's engagement for Microsoft Bing & Zynga's Farmville as one of the "Best-Ever Social Media Campaigns."

Inc. magazine ranks VerticalResponse No. 1570 on its fourth annual Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies.

Microsoft shifts a chunk of its massive ad account – its cloud-computing business – to Interpublic Group of Cos.' Deutsch, New York.

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