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Direct Response Marketing

Jackie's Journal Oct. 27, 2010

26 Oct, 2010 By: Jackie Jones


Full-service direct response agency Hawthorne Direct names Ed Lohmann and Michael Newman as directors of new business development.

Concepts TV wins two Moxie Awards: Best Long-Form of the Year Under $250K for "The Amish Heat Surge Fireplace from Heat Surge LLC and Best Short-Form Variety Commercial for "Emery Cat" from Allstar Marketing.

Direct response advertising agency DMW Direct announces that Christina Clausen has joined the firm as its human resources administrator.

KSL Media is awarded U.S. media planning and buying responsibilities for Oris Watches USA after a competitive media agency search.

Undertone Networks, an online advertising network, announces that Undertone Qualified Insights (UQI), its longitudinal customer learning program for marketers investing in large or ongoing campaigns, has been awarded the 2010 Direct Marketing Association (DMA) Innovation Award in the Digital Media category.

Adknowledge releases performance metrics on its recent Hydra acquisition, showing that affiliate marketers are utilizing a hybrid CPA and CPC model, and since the purchase three months ago, 81 former Hydra clients are running CPC offers, generating incremental revenue in the millions.

Gryphon Networks, a provider of cloud-based consumer contact preference solutions, announces that it has released Version 3.0 of its Web Services API toolkit.

SomeReview.com announces the launch of its site, a turnkey application that makes businesses, their products and their executives more accessible to the public.

San Francisco-based Duncan/Channon is leading the latest brand-building efforts of online publisher Blurb, who is opening a pop-up store in New York's SoHo neighborhood in October.

NeoMedia appoints Laura Marriott as acting chief operating officer.

Ericsson announces the U.S. debut of the latest version of its IPTV Remote at SCTE Cable Tec Expo on Oct. 20-22 in New Orleans, after a strong reception at IBC in Amsterdam last month when the device won "Best IPTV Technology" at the CSI Product of the Year Awards.

ZoomInfo releases ZoomInfo Pro, a new application combining business-to-business search capabilities on the Web with the ZoomInfo Database – a source of business information in the market that includes continuously updated Web-crawled, community-contributed and user-provided data, including information on hard-to-reach small- and medium-sized businesses.


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