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Direct Response Marketing

Jackie's Journal Oct. 20, 2010

18 Oct, 2010 By: Jackie Jones

Sales Portal Inc. wins the People's Choice award in the Direct Marketing Association's (DMA) 2010 Innovation Awards.

The National Hockey League announces the launch of the 2010-11 season with record TV audiences in the U.S. and Canada and continued hyper-growth on its digital distribution platforms.

Mazda North American Operations announces that WPP Group has officially taken over as its full-service marketing-communications partner.

R2C Group, an independent agency specializing in direct response television advertising, announces the addition of three professionals to its Portland, Ore., headquarters: Mark Petrie as director of interactive services, Lisa Sherwin as corporate marketing manager and Kate Campbell as long-form DRTV media buyer. is airing two brand new commercials during the Super Bowl XLV, marking the fourth consecutive year it has advertised during the big game.

Carhartt debuts its first television commercial in decades in accordance with an interactive Web site as part of its national media plan designed to reposition the 100-year-old brand.

VerticalResponse Inc., a provider of self-service E-mail marketing, online survey and direct mail solutions for small businesses, announces it was named a finalist in six categories in the seventh annual Stevie Awards for Women in Business, including Mentor of the Year, Best Entrepreneur, Best Overall Company, Fastest-Growing Company, Blog of the Year and Web Site of the Year.

UBM launches DeusM, a new integrated marketing services organization targeting the fastest-growing segment of the online publishing industry, business social media.

Goodman Marketing Partners, a full-service direct marketing company in San Rafael, Calif., announces the launch of an online and offline fundraising campaign for its newest client, Zero Breast Cancer.

Los Angeles Business Journal names Scott Public Relations as part of its Top 100 Women-Owned Businesses.

Martin Williams Advertising launches a new campaign that transforms the standard of financial advertising and reinvents the Raymond James Financial Inc. brand.

After 18 months without a CMO, eBay appoints Richelle Parham as its new chief marketing officer.

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