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Direct Response Marketing

Jackie's Journal Oct. 13, 2010

12 Oct, 2010 By: Jackie Jones


Inc. 500 ranks Listen Up Español as one of the fastest-growing companies in America for business products and services.

Direct response and brand advertising agency Kre8 Media Inc. announces the hire of Eureka Davis as director of account services.

Undertone Networks, an online advertising network, announces the release of Undertone DirectConnect, a new product built upon Undertone’s next-generation technology platform that integrates with agency trading desks.  

Mobile marketing leaders Hipcricket and Scanbuy are partnering to enable brands and media companies to further engage consumers with mobile barcodes.

Marketing agency Rauxa appoints Ian Baer to the newly created position of chief strategy officer.

Vantage Media, an online performance marketing agency, announces that Patrick Quigley is joining the company as chief executive officer, taking over for Steve Jillings who will be continuing with Vantage Media as its chairman.

E-mail marketing services agency iContact announces that Jeff Revoy has joined the company as chief product, marketing and strategy officer.  

Euro-Pro, a Boston-based developer and marketer of consumer products for the home and creator of the familiar Shark brand, wins the Electronic Retailing Association’s (ERA) People’s Choice Award for their long-form infomercial for the Shark Navigator vacuum.

Direct response media buying agency Zephyr Media Group announces the formation of a dedicated entertainment division to handle media planning and buying on behalf of the motion picture, television and home entertainment industries.

Virgin Atlantic Airways launches its first-ever global TV advertisement, which takes the viewer on a metaphorical flight dramatizing how it feels to fly to London.

Catalyst, a Rochester, New York-based direct and digital marketing agency, hires Ken Fitzgerald as the agency's new executive creative director.

Infogroup names Natalia Lorenzo as vice president of marketing.


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