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Direct Response Marketing

Jackie's Journal Nov. 3, 2010

2 Nov, 2010 By: Jackie Jones


Synergixx LLC, a leading company that provides high quality, results-orientated campaign development and sales driven inbound telemarketing to the direct response industry, announces the promotion of Scott Swanson as president of Synergixx.

Chris Bartlett joins growing direct response service company, New York-based Mountain Valley Integrated Solutions, as director of business development.

Hipcricket announces significant growth to its mobile advertising network, which has expanded tenfold and currently reaches customers across 15 industries.

Weight loss services provider eDiets.com is giving consumers a taste of the diet industry’s home-delivered chill-fresh meals through two direct response television campaigns developed by R2C Group.

PBandJ Partners has received two 2010 Gold EMPixx Awards – one for its commercial "Miracle Solution" for TELEBrands, and a second for its commercial "Most Advanced" for Ontel Products Group, which helped to make the Sure Clip one of Ontel’s best selling products in 2009.

Digital and direct ad agency Anders Ekman and DR agency Inter/Media Group of Cos. are teaming up to create a new venture, Performant, that will bring big agency skills and campaigns and a pay-per-performance business model to the world's largest marketers.
 
VerticalResponse Inc., a provider of self-service E-mail marketing, online surveys and direct mail solutions, announces it was a winner in the 2010 San Francisco Chamber of Commerce Excellence in Business "Ebbies" Awards in the "Emerging Growth" category along with hi5 Networks, an online social entertainment destination, and Spigit, an innovation management platform. It also announces it ranked No. 44 on the San Francisco Business Times annual listing of the "Top 100 Fastest Growing Private Companies in the Bay Area."

Wonderful Pistachios announces the airing of its national TV commercial starring Rod Blagojevich, the former governor of Illinois, during Game 4 of the 2010 World Series on Fox.

Media Genesis in partnership with the United Nations launches a new Web site, identity and communications strategy for the Business Call to Action initiative, which calls on companies to engage the developing world in mutually beneficial, viable business strategies.  

Betty Weinkle, area vice president for InteliSpend Prepaid Solutions, is elected president of the Incentive Gift Card Council during the Motivation Show in Chicago.

Creel Printing announces it has assembled a new marketing team including Communications Manager Skip Mitchell.

TV Genius announces that it has won the Content, Entertainment, Applications and Services Award at the Broadband InfoVision Awards for its Content Discovery Platform.

TRAFFIQ, the digital media workflow platform, adds two key veterans for its next phase of growth: Chief Product Officer Eric Picard and Senior Vice President and Head of Client Services Lori Goldberg.


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