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Direct Response Marketing

Jackie's Journal Nov. 23, 2010

22 Nov, 2010 By: Jackie Jones


Brand DRTV agency Atomic Direct receives a Gold MarCom Award for its work on behalf of power tool manufacturer Festool USA.

Maturo Media LLC, a recently formed media company in Philadelphia specializing in
DRTV short- and long-form programming, announces the launch of its first national campaign, “Astonish America.”

Canis Media announces the addition of Helena Brewer, who will head up the broadcast services division of the business. 

CEO Janine Popick of VerticalResponse Inc. wins "Best Entrepreneur of the Year" for the second consecutive year at the 7th annual Stevie Awards for Women in Business.

The Direct Marketing Club of New York names Alliant, which offers predictive analytics solutions that enable direct-to-consumer marketers achieve higher profitability across multiple channels, the 2010 Corporate Silver Apple Award winner.

Digital advertising agency Profero announces that industry veteran Aaron Reitkopf has assumed the new title of CEO, The Americas.

Don Dougherty, formerly of R2C Group, joins Marketing Architects as a creative director.

Permission Interactive Inc., a provider of single-product microsites for the DRTV industry, launches a platform for mobile microsites that features a sophisticated upselling capability.

The National Hockey League announces its wins at the PromaxBDA Sports Media Marketing Awards: The "2010 Stanley Cup Final No Words" spot took home Best Television Promotion and Best Live Sporting Event Spot, while "History Will Be Made," the 2010 Stanley Cup Playoffs TV spot, received silver in the Best Television Promotion category.

France-based Global Media Desk signs a partnership with call-center outsourcing service provider InSO International Call Center.

Digitas announces the appointment of Doug Ryan as managing director of its Chicago office.

Cie Studios names advertising agency veteran Edward Yu president of the company.


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