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Direct Response Marketing

Jackie's Journal Nov. 17, 2010

16 Nov, 2010 By: Jackie Jones

Hawthorne Direct, a full-service direct response television agency, names Becky Willoughby as cost accounting specialist.  

Direct response media buying agency Media Stream Direct names Sarah Burnap as senior media buyer.

Conversion management leader Maxymiser Inc. announces the appointment of Scott Gilbert as director of digital optimization.

Integrated brand communications agency cinquino+co. announces the creation of a television spot debuting this week for a series of Fujifilm cameras that boast impressive optical long-zoom capabilities.

ADTECH, AOL Advertising’s global ad serving platform, announces two new additions to its suite of ad serving offerings: ADTECH Order and ADTECH Mobile — helping publishers, ad networks, agencies and advertisers execute effective, digital advertising campaigns that generate optimal return on investment.

Vector Media, an out-of-home media company, announces that it has been awarded the exclusive advertising rights from Philadelphia's largest tour operator, Philadelphia Trolley Works.

Pitney Bowes Business Insight, a data and analytics firm that helps organizations acquire, serve and grow customer relationships, announces its partnership with UAA Clearinghouse.

The National Association for Printing Leadership (NAPL) and the Tag and Label Manufacturers Institute Inc. (TLMI) announce a strategic alliance through which NAPL will provide its business advisory services and business leadership information to TLMI members.

Technology and online sample company uSamp announces a series of hires and internal promotions: John Woolard as chief financial officer, David Gaston as regional vice president of survey solutions, Melanie Courtright as senior vice president of client services, and an additional number of sales directors working in its offices throughout the U.S.

Integrated agency KBM Group, which operates under WPP’s Wunderman, acquires database company I-Behavior.

Juanita James, vice president and chief marketing and communications officer at agency Pitney Bowes, announces her retirement from the company.

Marketing services provider SolutionSet promotes Zain Raj to president and CEO, effective Jan. 1, 2011.

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