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Direct Response Marketing

Jackie's Journal Nov. 10, 2010

9 Nov, 2010 By: Jackie Jones


Independent media management agency KSL Media announces an arrangement with Dukky that will quantify clients’ ROI and measure the sphere of influence from their social media campaigns.  

Engagem3nt Inc. celebrates its one-year anniversary this month.

Great Falls Marketing announces the opening of its second call center located in South Portland, Maine.

Former TV regulator Helena Brewer joins Canis Media to head up the Broadcast Services Division of the business.

Alicia Dotter joins creative agency Team One as creative director.

The National Hockey League (NHL) continues to deliver new milestones of fan engagement through mobile downloads, NHL GameCenter Live subscriptions and Facebook and www.nhl.com traffic due to an unprecedented number of digital product introductions spanning broadband, mobile and social media. Also, Discover Financial Services and the NHL announce a new sponsorship naming Discover as an official partner of the NHL in the U.S.

INVISION Inc., a provider of advertising planning and sales solutions to the media industry, announces that the company has secured exclusive worldwide distribution rights to the industry's most advanced traffic system, Crossroad, from Turner Broadcasting System Inc.

Online marketing agency iMarketing announces two additions to its senior staff: Tracy Wehringer, director of client services, and Gregory Breen, director of business development.

Zemoga, a digital innovation agency, announces the appointment of two senior executives, Sara Foster and Kristen Goelz, to its finance and life sciences divisions.

NRG Laser Inc. retains the services of Attention, a high-tech healthcare public relations firm, to help bring awareness of its low laser light therapy equipment to holistic physicians, chiropractors, acupuncturists and wellness practitioners throughout North America.

NAPL announces that Pacific Printing Inc. of Fresno, Calif., headed by Brad Stiers, has acquired all assets of Visalia, Calif.-based Premier Color Graphics Inc., from its founder and President Wayne Yada.

Web 2.0 Summit, co-produced by O'Reilly Media and UBM TechWeb, announces that the San Francisco Food Bank will be the official nonprofit beneficiary of the event this year.


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