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Direct Response Marketing

Jackie's Journal May 25, 2011

24 May, 2011 By: Jackie Jones


Mercury Media announces the addition of Bob Sundheim as vice president of new business development.

Infomercial production company and DRTV agency InfoWorx Direct wins Platinum and Silver Remi Awards at the WorldFest Houston Film Festival.

Third-party logistics provider a2b Fulfillment announces the addition of Debbie Skerly as its new director of business development – direct to consumer.

Infomercial and DRTV production company Avalanche Creative Services Inc. rebrands the company as a full-service direct response creative shop, which now produces work in all media – TV, radio, print, digital and mobile apps, as well as announces the launch of its new website, www.avalanchecreative.tv.

HJMT Communications LLC wins two Folio Awards: the Blogtastic Award for HilaryTopper.com, which was also honored by EO Global for the best use of social media for the New York chapter; and the Social Networker Award, Best Use of Facebook for the Girl Scouts of Nassau County.

Dataline, a provider of consumer information and modeling services, announces the creation of Dataline Analytics, a new data processing and fulfillment arm of its company specializing in merge/purge, data hygiene, NCOA, file enhancement, database maintenance, and order fulfillment.

U.S. Branding Group LLC appoints Shane Pitta as executive vice president of business development.

Minneapolis-based design firm HartungKemp announces a new client relationship with Blackwood Pet Food.

Digitas, a global integrated brand agency, American Express and Crispin Porter + Bogusky are awarded the Grand CLIO in the "Content and Contact" category for "Small Business Saturday," a campaign that created a holiday dedicated to supporting small businesses.

Yoobly.com announces its launch to offer new local business Internet marketing services.

Bacardi announces the launch of the “Bacardi Together” campaign, unveiling a 30-second television spot titled “Inventions.”

Agency Access signs on well-known travel and lifestyle photographer Jack Hollingsworth as a new campaign manger pro client.


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