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Direct Response Marketing

Jackie's Journal May 11, 2011

10 May, 2011 By: Jackie Jones


Cannella Response Television announces that it has more than doubled its office space in Los Angeles to accommodate the company’s business growth on the West Coast.

CardFlex Inc. announces that it will provide merchant processing services to TVGoods Inc., a direct response marketing organization and wholly owned subsidiary of H&H Imports Inc.

LiveOps announces the launch of LiveWeb, a pay-for-performance online marketing tool enabling DR marketers to create integrated multichannel campaigns that combine Internet sales channels with traditional TV and phone.

AOR Direct, a full-service direct response media agency, announces the launch of a new, redesigned website with an extended list of services, with an inside look at AOR’s company culture that serves to better communicate what they have to offer to current and potential clients, product marketers, entrepreneurs and brand advertisers.

Civolution announces that Beachbody is renewing and extending its use of Civolution’s Teletrax – Television Monitoring service to include the OnView offering, which uses an advanced video search tool enabling clients to find, retrieve and watch their detected video within minutes of broadcast.

Triton Technologies appoints Jay Nalli as CEO.

SF Video announces the launch of a sister company, SF Global Sourcing, which will provide DR marketers with one-stop shopping for sourcing all of the components of a product configuration as well as value-added shopping.

Karlin+Pimsler wins two Tellys for JG Wentworth’s “Bus Opera” and “Meeting on the Mound” in the financial services category; two for SunSetter Awnings in the home products category, "Mr. Sun" and "Jealous Neighbors"; and one for 180 Medical’s "The Staff" in the healthcare category.

The Direct Marketing Association (DMA) is hosting a behind-the-scenes look at three successful campaigns during the All For One: The Integrated Marketing Summit in New York. “The Voices Behind the Talking Baby Campaign” is at 9: 25 a.m. on June 20, “Domino’s Delivers! A Surprising Strategy Leads to Record Sales” is at 9:05 a.m. on June 21, and “Watson on ‘Jeopardy!’” is at 9:50 a.m. on June 21.

3PL Worldwide announces the doubling of its West Coast facility, leasing new space in Rancho Cucamonga, Calif.

R2C Group announces the continuing success of the Shark Navigator Lift Away campaign, which has consistently placed among the Top 10 infomercials ranked by the Infomercial Monitoring Service (IMS) for the last 20 weeks.

EAKC Investments Inc., a New York-based consulting and investment firm specializing in DR marketing, announces a new service, CampaignBlueprint, that creates visual comprehensive, integrated and complete direct response marketing plans for new product introductions.


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