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Direct Response Marketing

Jackie's Journal March 9, 2011

8 Mar, 2011 By: Jackie Jones


Chris Reinmuth, formerly of Litle & Co., joins Ignite Media Services as vice president of sales.

Northern Response announces that the company has begun international distribution of the fitness retail and DRTV product, GSP RUSHFIT Ultimate Home Fitness program.

Space Bag announces additions to its line of home storage solutions, including lightweight and eco-friendly shopping bags, carts, trolleys and accessories for shoes, toiletries and laundry.

KSL Media announces two new business wins in the health sector – The Mount Sinai Medical Center and MidNite, a natural sleep remedy. The company also recently earned the Ugg Australia media account.  

Cannella Response Television announces that Kayla Kluver has joined the company as media assistant at its West Coast office in Los Angeles.

Media Design Group adds Jackie Atteberry as media buyer, its seventh new employee of 2011 so far.

Television sales team 28:30 announces it has entered into a multi-year contract for DR spot and paid programming sales with LATV Networks, and will work with the Hispanic TV network sales team to begin immediate DR short-form sales representation for LATV’s national television network.  

GMC announces that its ad sales group is bringing long-form programming sales in-house and has promoted Bridget Collins to account executive, long-form programming.

Nexus Direct, a national marketing communications firm, is proud to announce that Lisa Donnelly has joined its team as director of account planning.

Canoe Ventures and Donovan Data Systems (DDS) announces that DDS is developing technology within its cable TV buying systems to support Canoe Ventures’ advanced advertising solutions.

The Direct Marketing Association (DMA) announces the release of the “DMA 2011 Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks.”

INVISION Inc. announces a $6 million venture debt financing from Wellington Financial LP.


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