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Direct Response Marketing

Jackie's Journal March 2, 2011

2 Mar, 2011 By: Jackie Jones


The Direct Response Forum (DRF), a trade association for payments professionals, will hold its annual forum, “Cruising Through Payment Challenges,” Aug. 8-10 in San Diego. The meeting will be hosted by Digital River, a global provider of E-commerce solutions.

DRTV agency R2C Group is ranked on Yahoo’s 2010 list of the “Most-Talked About Commercials” for its work with World’s Best Cat Litter.

DMW Direct, a Philadelphia-based direct response advertising agency specializing in the 50+ consumer market, announces the promotion of Renee Mezzanotte to executive vice president of client services.

New York-based interclick Inc. launches its new online video platform allowing marketers to quantify how their display and video campaigns impact each other.

Las Vegas-based SK + G Advertising is proud to announce that Creative Director Michael Boychuk joins its management team.

Tocquigny announces that the interactive agency has doubled its revenue from the previous year, accompanied by a 40-percent staffing increase, and is currently on track to maintain a 100-percent growth rate through the end of its 2010 fiscal year.

Argo Marketing Group celebrates its recent expansion with a move from Auburn, Maine, to Lewiston, Maine, and an increase in staff from 25 to 51 employees.

Donovan Data Systems (DDS) announces an enterprise-wide deal with Rentrak, integrating Rentrak’s TV Essentials, StationView Essentials and OnDemand Essentials databases with DDS to provide advertising agencies with the tools they need for more targeted planning, buying and ad posting on behalf of their clients.

360 Public Relations names Elicia Basoli director of digital services, and adds Kerry Murphy as account director of the agency's growing publishing and media practice.

AOL advertising executive David Jacobs is selected for an IAB Service Excellence Award for his leadership in advancing Networks & Exchanges Quality Assurance guidelines.

Ericsson announces the launch of Voyager II, a flexible and scalable news gathering product.

VerticalResponse Inc. and vBulletin announce a product integration giving customers the ability to access VerticalResponse directly from their vBulletin accounts.


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