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Direct Response Marketing

Jackie's Journal June 8, 2011

7 Jun, 2011 By: Jackie Jones

Thane Direct announces the establishment of Thane Deutschland GMBH, a wholly owned subsidiary formed to oversee Thane’s wholesale operations in Germany.

Media Design Group introduces DASH, an online reporting platform designed for direct response marketers that analyzes historical and real-time media spend.

InfoTech rolls out a new design for the Media Management System (MMS), its Web-based solution for DR campaign management, and announces upgrades to MMS, including new per-inquiry functionality.

InfoPrint Solutions announces that two of its executives, Sandra Zoratti and Lee Gallagher, have written a chapter for “Advice From the Top: The Expert Guide to B2B Marketing,” published by the Business Marketing Association and its Colorado chapter.

Media agency Kre8 Media Inc. announces the formation of Kre8 Resultados, a full-service division specializing in direct response marketing to the Hispanic population.

Undertone unveils the launch of a new digital ad unit, PageSkin, an ad that delivers increased brand visibility by turning Web page borders into ad space.

Epsilon announces the launch of two new Online Advertising Solutions capabilities: Epsilon E-mail Retargeting, which allows marketers to integrate display advertising into their E-mail post campaigns, and Epsilon TargetDisplay, which combines online and offline consumer insights to deliver highly targeted Web display campaigns.

Invision Inc. announces that Jim Warner is joining its Board of Directors.

Marketing Maven Public Relations hires Mari Escamilla as account executive to manage Spanish publicity for lifestyle and consumer products and services.

Rauxa, a full-service marketing agency formerly known as Rauxa Direct, unveils its new brand identity, website and blog to showcase its specialization in measured programs that drive response across the gamut of communication channels.

DMW Direct, a direct response advertising agency specializing in marketing to the 50+ demographic, announces three internal promotions and two new hires: Elaine Sellers was promoted to creative services administrator; Michael Wermuth joins as senior media planner/buyer; Tara DiFrancesco and Megan Howe were promoted to account managers; and Jennifer Connors joins as an account executive.

OwensMorris Communications announces the launch of an expanded practice to include segmented lifestyle and lifestage marketing, as well as a company name change to Merge Consumer Marketing.

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