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Direct Response Marketing

Jackie's Journal June 22, 2011

22 Jun, 2011 By: Jackie Jones


Hawthorne Direct celebrates its silver anniversary on June 25. View the Direct Response Marketing Alliance (DRMA) Spotlight video commemorating the company’s 25 successful years in business here.

TVGoods Inc. purchases AsSeenOnTV.com and its toll-free number, 866-AsSeenOnTV. Delivery Agent is handling all aspects of technology, interactive marketing and operations, including the integration of TV Wallet.

The Direct Marketing Association (DMA) announces its Monday keynote speakers for the DMA2011 Conference & Exhibition. Biz Stone of Twitter kicks off the morning keynote, while Randi Zuckerberg of Facebook will speak at the afternoon keynote.

Mercury Media announces the addition of Shayne P. Forrester as vice president of new business development.

Venable’s Advertising and Marketing Practice Group wins the Chambers USA Award for Excellence for the second year in a row.

Marty Beard, former president and chief executive of Sybase 365, joins LiveOps as the company’s new CEO.

Media Design Group announces the addition of Kristin Koleske and the promotion of Martin Melgoza as the company’s new account coordinators.

Datapak Services Corp. announces a new initiative in quality assurance – a critical metric in performance.

Argo Marketing Group announces a new contract with Herbal Magic Inc. to execute telemarketing management services for their DR program, LA Weight Loss.

Canis Media teams up with mobile solutions provider Amoja.com to launch a brand new teleshopping app solution for TV shopping companies

PBandJ Partners announces that is commercial for Product Strategies’ Razor Rx, “Innovation in Shaving,” has been selected to receive a 2011 Communicator Award, and that its work on “The Tomato Factory” has been selected to receive a 2011 Telly Award.

Triton Technologies is now housing its data at The Markley Group’s flagship datacenter located in downtown Boston.


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