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Direct Response Marketing

Jackie's Journal June 15, 2011

14 Jun, 2011 By: Jackie Jones


Icon Media Direct announces a company-wide expansion and upgrade of its computer systems infrastructure to offer its clients superior analytics, high performance, accuracy, increased storage, enhanced auditing and more robust security.

Thane Direct appoints Hans van der Garde as head of its new Thane subsidiary, Thane Deutschland.

Cannella Response Television breaks ground on a new corporate headquarters in Burlington, Wis.

Telephony specialist Matthew Luke joins Dial 800 in the role of business development manager.

PBandJ Partners announces that its commercial for Product Strategies’ RazorRX, “Innovation in Shaving,” has been selected by The International Academy of Visual Arts to receive a 2011 Communicator Award.

Undertone announces that it has grown revenues from video advertising by more than 400 percent year-over-year, in addition to delivering a tenfold increase in video ad impressions and tripling its video advertiser base over that same period.

DR creative agency Planned Reaction wins two Telly awards in the “Media Promotion” and “Use of Graphics” categories for its Six Million Dollar Man Collection spot created for Time-Life.

Lincoln Media Services announces the addition of Jim Braniff to its team as management supervisor, as well as the promotion of Laura Ballinger to marketing and operations manager and Holly Kim to director of client services.

Marketing and lead generation firm Marketfish names David Fowler as chief privacy officer.

US + Partners Advertising announces the formal launch in four U.S. cities: New York, Detroit, Chicago and Los Angeles.

Minneapolis-based design firm HartungKemp announces a new partnership with CaringBridge on various marketing, branding and awareness-building assignments.

PowerDirect Marketing announces the availability of advanced customer targeting strategies for cable service providers utilizing front-door marketing.


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