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Direct Response Marketing

Jackie's Journal Jan. 5, 2011

4 Jan, 2011 By: Jackie Jones


Nutrisystem names DonatWald+Haque as its new agency of record.

Weight-loss company Atkins Nutritionals relaunches an integrated marketing campaign on Jan.1 featuring national TV, print and online messaging.

L.A. Weight Loss announces the launch of its direct-to-consumer campaign, which is the first phase of the company's plan for growth in 2011 and part of a broader plan to expand in the U.S.

TV manufacturer Vizio is extending its product line to include an Android powered smartphone and a tablet.

The Marketing Arm, an integrated marketing and promotion agency, announces that it will open an office in Greenwich, Conn., to service its clients in the Northeast.

Creative Marketing Alliance (CMA), a single-source marketing communications and association management firm, announces that its sales kit and individual service sell sheets designed for Windsor Dermatology was voted Project of the Month among Central and South Jersey patrons through a contest developed by one of its vendor partners.

David & Goliath, Los Angeles, is named the new agency of record for CKE Restaurants, the parent of fast food chains Carl's Jr. and Hardee's.

Yext, a leading local advertising technology company, launches Yext Tags, a new service that allows local advertisers to instantly deliver their message with highlighted tags in local search results on dozens of top sites across the Web.

Advertising holding company WPP Group acquires Blue State Digital, a firm best known for its work on the Obama for America presidential campaign.

Clear Channel appoints Dirk Eller to chief financial officer of Clear Channel International.

NeoMedia Technologies Inc., the global leader in mobile barcode scanning solutions, announces that media industry veteran Bruce Braun has joined the company as senior vice president of Sales and Business Development.

Megan Lavendar, co-founder and COO of INK, joins the Inside the Outdoors Foundation as a new board member.


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