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Jackie's Journal Jan. 26, 2011

25 Jan, 2011 By: Jackie Jones


North Country Media Group announces Cole Van Heel is joining the company as the head of business development for the group. Van Heel joins North Country after serving more than four years as vice president of sales for InfoTech in New York City.

DRTV agency Engagem3nt Inc. moves to 4667 MacArthur Blvd., Suite 300, Newport Beach, CA 92660, and announces the addition of two new employees: Jessica Groot as media coordinator and Linh Cao as accounting manager.

Thane Direct appoints DRTV industry veteran Jeff Frankel to the newly created position of vice president of production.

KSL Media hires two new executives: Adam Cohen as account director and Jaclyn Klein as account supervisor.

Hawthorne Direct announces the addition of George Leon as senior vice president of media/account management.

Cannella Response Television announces that Kendra Dietrich Liebowitz has joined the company as media coordinator for client services at its West Coast office in Los Angeles, as well as the addition of seven new members to its headquarters staff in Burlington, Wis.: Kay Mazurkiewicz, assistant media manager; Victoria Carroll, assistant media manager; Michelle Domagalski, assistant media manager; Jerie Moe, media operations assistant; Scottie Peterson, associate media manager; Jessica Mesmer, staff accountant; and Tina Umbel, receptionist.

Inter/Media Advertising is selected as agency of record for diet product Pounds Lost.

Open Jar Concepts Inc. aligns with a leading Internet marketing company based in San Diego, Calif., to bring DR clients, brands and lead generators to the PPC space.

Undertone and AdSafe Media announce the results of an AdSafe audit that found Undertone to exceed industry benchmarks for the quality and safety of its inventory. Among the findings, Undertone received a 137 on AdSafe’s Media Rating Index, far above the industry norm (100) for the aggregate content quality of a network, while only 0.31 percent of its inventory was classified as high risk (compared to 15.4 percent for exchanges and 5.7 percent for traditional networks).

Augme Technologies Inc. expands the delivery of Web-based coupon selection for News America Marketing’s popular online consumer couponing site, www.smartsource.com.

J.D. Power and Associates hires Fabien Reille to lead the company’s digital research activities after forming a dedicated digital research team to further incorporate online and mobile media platforms into its market information research services.

uSamp announces that the Kiplinger organization has chosen it to power a custom online market research panel bearing the acclaimed publisher’s name.


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