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Direct Response Marketing

Jackie's Journal Jan. 19, 2011

18 Jan, 2011 By: Jackie Jones

In a strategic split of its DR ad sales team, MTV Networks’ Kids/Family DR sales group, which includes Nickelodeon, Nick@Nite, Teennick and Nicktoons, will now report to Amy Hyland, senior vice president of pricing and inventory for the networks’ overall Kids/Family Group sales team. The Kids/Family DR team consists of Shirin Peykar, Adam Tucker, Christine Smith, Adrienne Miscimarra and Robert Zeko. In announcing the reorganization, Brian Fays, MTVN executive vice president of entertainment/music DR advertising sales, said, “Kids content and commercial log guidelines require unique DR sales practices and a streamlined process. And a separate DR sales staff will benefit all parties to avoid confusion.”

CardFlex Inc., a financial services and payment solution company, announces a new program, the CardFlex Media Funding Program, designed to provide flexible funding options that enable direct response marketers to expand their media buying power and provide bridge funds for acquiring commercial time on local and national media outlets, as well as for viral marketing and other promotional programs.

Cmedia, the media planning and buying team within R2C Group, announces that it bought and managed media campaigns for five of the top 20 infomercials and six of the top 40 short-form DR spots of 2010, as ranked by Infomercial Monitoring Service (Response, December 2010).

Infusion Brands International Inc. obtains a new ticker symbol, "INBI (INBI.OB)," as approved by the Financial Industry Regulatory Authority.

Inter/Media Advertising promotes Adam J. Block to vice president/group account director.

Direct marketing software and services company Bluewater acquires social business software provider Riverock Technologies.

Nexus Direct, a national marketing communications firm, announces that Graham Ruffels has joined its team as vice president.

Revolucion announces its official partnership with production company EO Integration to broaden its client service capabilities.

UBM TechWeb announces Ed Grossman will join the company as executive vice president of the InformationWeek Business Technology Network.

Digital River will host a live webinar, "Optimize Your E-Marketing Strategy and Your Bottom Line," on Jan. 19 at 3 PM CST, and Jan. 20 at 9 AM CST.

Cox Digital Solutions acquires the IB Local Network business and advertising sales group of Internet Broadcasting.

uSamp unveils the beta version of SampleMarket 2.0, the next generation of its panel access platform, offering real-time, self-service access to a U.S. proprietary panel of millions of screened and vetted survey respondents.

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