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Direct Response Marketing

Jackie's Journal Jan. 12, 2011

11 Jan, 2011 By: Jackie Jones


OmniReliant Holdings Inc. announces the initiation of a substantial restructuring to reflect its new singular operating model as a global consumer products company, specialized in building and marketing profitable brands through direct-to-consumer channels of distribution. As part of this new approach, the company will merge with and take on the name of Infusion Brands International Inc.

Donna Pickett joins Cannella Response Television as vice president of performance-based media.

Newgistics hires David T. Marinkovich to be the new vice president of marketing and field sales.

AMP Agency, a full-service experiential and digital marketing company, announces the sale of AMP's New Jersey and Los Angeles offices to Brite Media Group.

Permission Interactive Inc. launches a platform for mobile micro-sites that features a sophisticated “upselling” capability.

rVue Holdings announces the company has raised approximately $2.6 million in equity financing to continue the expansion of its rapidly growing real-time ad platform.

Microsoft launches one of the first major reviews of the year by circulating a request-for-information document for its more than $1 billion media business.

RR Donnelley & Sons Co. acquires real estate marketing services company 8touches.

ACCENT Marketing Services receives the National Center for Data Management's (NCDM) Database Excellence Silver Award in the Analytics and Modeling Applications category.

SALT Branding, an integrated brand consultancy, announces its development of Digit, a new brand identity in the mobile application and social TV space.

VoiceBox Technologies Corp., the innovator of Conversational Voice technology, announces that it has partnered with Toyota Motor Sales (TMS) USA Inc. in the Toyota Entune TM multimedia system.

Flowers Communications Group names Rashada Whitehead as president.


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