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Direct Response Marketing

Jackie's Journal Feb. 9, 2011

8 Feb, 2011 By: Jackie Jones


Due to continuous growth, InfoTech is expanding its Manhattan operations by moving to 135 E. 57th St, 4th Floor, New York, NY 10022.

Higher Power Marketing selects Phoenix-based Kona Financial to do its bookkeeping.

Direct response company CoreMedia Systems Inc. integrates Nielsen TV ratings for DISH Network into its DRTV software systems, making CoreMedia’s media management systems the first to integrate these ratings.

Media Design Group introduces its innovative technology, Retail Performance Metrics, a comprehensive technology-based reporting system that will revolutionize the way direct response products are transitioned into the mainstream, retail marketplace.

Euro RSCG Chicago names Norm Yustin as its new president, after former president Jamie King left to launch his own multidiscipline agency, Camp & King.

QCSS Inc., a Chicago-based call center and telemarketing firm, announces the acquisition of www.telemarketingchicago.com.

Beyond Commerce Inc. announces the launch of AdJuice.com, as well as a strategic marketing agreement between AdJuice.com and KACHING KACHING Inc., which will become the site’s exclusive marketing partner.

Heineken USA names Lesya Lysyj CMO, effective Feb. 28.

Dream Team Direct Inc. announces that Creative Bube Tube, a production agency specializing in TV advertising campaigns, has joined the Dream Team Direct Alliance.

QuinStreet Inc. announces that Bronwyn Syiek, president and chief operating officer of the company, has been elected to the Board of Directors.

Loyola Productions announces that it has produced a series of radio advertisements for Catholic schools.

Image Entertainment Inc. debuts a viral marketing campaign in support of the DVD release of Deon Taylor’s “Chain Letter.”


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