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Direct Response Marketing

Jackie's Journal Feb. 23, 2011

22 Feb, 2011 By: Jackie Jones


Anthony Besasie joins Cannella Response Television as president, based at Cannella's headquarters in Burlington, Wis.

KSL Media announces the re-hiring of Mike Oddi to the newly created position of chief marketing officer, effective Jan. 31. 

Media Design Group and Revenue Frontier announce the addition of Seán Bartyzel as vice president of new business development.

J.G. Wentworth launches the next round of commercials in its longtime "It’s Your Money" campaign – this time animating spokesman "J.G. Wentworth." Production on the spots was once again handled by New York-based Karlin + Pimsler.

Zadspace Inc, a privately held, venture-backed marketing technology company, announces that it has engaged logistics and marketing veteran Steven Edelstein, who is currently the CEO of The Logical Step LLC, to introduce the Zadspace Program to the direct-to-consumer (DTC) distribution and logistics industry.

The Marketing Arm names Jason Katz as vice president of gaming and Erin Dwyer as vice president of digital strategy and integration.

VerticalResponse Inc. celebrates its 10-year anniversary, with 33 percent customer growth from 2009 to 2010 and more than 100,000 customers and 100 employees since the company was founded.

Pauline Draper-Watts joins PRIME Research as senior vice president in North America.  

Undertone is named one of the OnMedia Top 100 Private companies by AlwaysOn, a list that recognizes digital media companies operating in the advertising, marketing and content publishing sectors.

TNS announces the appointment of Cheryl Max as a new marketing executive for its North American business.

Randall Rothenberg returns to run the Interactive Advertising Bureau two months after leaving to become Time Inc.'s first digital officer.

TheMediaDash.com Inc., a media and advertising technology company formed to improve the buying and selling of radio advertising, announces it is open for business.


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