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Direct Response Marketing

Jackie's Journal Feb. 2, 2011

1 Feb, 2011 By: Jackie Jones


REVShare announces the reorganization of its affiliate relations leadership team: Chelle Lewis, previously vice president of network, becomes vice president of global affiliate sales and will head the division; Matt Schulde, formally senior network representative, becomes vice president of national accounts; and Shaia Ash, who most recently served as national network coordinator, is promoted to director of network operations.

Rick Cesari, CEO and founder of DR agency Cesari Direct, announces the release of his new book, “Buy Now: Creative Marketing That Gets Customers to Respond to You and Your Product.”

George Eldredge joins Higher Power Marketing (HPM) as vice president of media.

Onyx Productions Direct Inc. completes production on a major broadcast campaign for Suma Visa, a new, pre-paid money card that has been developed specifically for the Hispanic speaking consumer.

PBandJ Partners announces the 2011 roll out of The Tomato Factory, whose DR and retail distribution will be handled by Allstar Products Group.

Datapak Services Corp., a provider of marketing and fulfillment solutions, completes a major system integration project with Demandware and SAP for a U.S. entertainment company.

Visible World hires Tania Yuki as vice president of advertiser solutions.

La Fresh Group launches its first-ever television advertising campaign to promote the introduction of La Fresh Eco-Beauty, the company’s new line of premium, natural, biodegradable wipes.  

Full-service online marketing agency iMarketing celebrates the 10th anniversary of its launch.

David S. Hoffman joins Performant, the Boston-based agency chartered to serve Fortune 500 companies via a pay-per-performance business model, as its new senior vice president.

ACCENT Marketing Services selects industry veteran Tim Searcy as the company's new chief executive officer.  

MediaCorp selects Ericsson to enable and manage over-the-top interactive TV services.


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