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Direct Response Marketing

Jackie's Journal Dec. 8, 2010

7 Dec, 2010 By: Jackie Jones


Meredith Gale joins Media Design Group as media buyer.

VerticalResponse announces its first-ever E-mail Template Design Challenge, calling all current and aspiring HTML designers to submit their winning templates.  

RadiantBrands announces the completion of a new online brand presence for Miami-based Seniority Matters, an online resource site for senior citizens throughout southern Florida.

International DRTV marketing company VISION TV INC. announces the appointment of Arvi Lobangco as its new international sales executive.

Scarborough Research, a source for market media and consumer insights, announces the appointment of Tom Drouillard as president and CEO.

Effie Worldwide announces the launch of two new specialty categories, "Shopper Marketing" and 'Single Impact Engagement," for the 2011 North American Effie Awards.

The Walt Disney Co. begins a review for media planning and buying duties on its movies, theme parks and parts of its consumer products and Disney Channel businesses, duties that have been handled by Publicis Groupe's Starcom since 2001.

The Orange County Advertising Federation issues its call for entries for the 2010-2011 Orange County Advertising Federation’s ADDY Awards Competition.

DR agency Northern Lights Direct – formerly Northern Lights Direct Response Television – announces the launch of its new brand and name for 2011.

TRAFFIQ now incorporates search/SEM into their platforms, giving media planners the option to bid across all the major search engines, prioritize campaigns with customizable segments, deploy different algorithms to bid in an automated fashion and access a full suite of comprehensive analytics.

Daily deal website Groupon taps Euro RSCG Chicago to handle its customer relationship marketing efforts, including its mining of consumer behavioral data and digital programs.

Crain's New York Magazine names Situation Interactive, a leading digital marketing and media agency for the entertainment industry, one of the "Best Places to Work in New York City."


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