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Direct Response Marketing

Jackie's Journal Dec. 22, 2010

21 Dec, 2010 By: Jackie Jones

Response Magazine wishes you and yours a happy holiday season and a great New Year. Response This Week will return Jan. 5, 2011.

Hawthorne Direct announces the addition of Creative Director David S. Mayne to its team.

Lockard & Wechsler announces that Benjamin Speight is joining the agency as a senior vice president, group account director.

REVShare announces the promotion of Michael Montgomery to vice president of ad sales.

Zevotek Inc. announces that the company will launch a new TV ad campaign that is expected to air Ionic Bulb TV ads more than 1,000 times in January 2011.

CardFlex Inc. appoints Ed Barbara as its new chief revenue officer.

Alliant promotes Mary-Jo Checco to vice president for client engagement.

Pfizer is keeping its estimated $1.2 billion media planning and buying business at Aegis' Carat after a review that launched in September.

GlaxoSmithKline awards its $1.4 billion U.S. media account to Omnicom Group's PHD.

Deutsch, Los Angeles, taps Mark Hunter as partner and chief creative officer, effective the end of January 2011.

Johnny Rockets announces the launch of an in-store and direct-mail marketing campaign that kicks off the company's 25th anniversary celebration.

Livewire Mobile, a Boston-based mobile applications provider, acquires FoneStarz Media Group Limited, a mobile digital storefront and content supplier.

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