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Direct Response Marketing

Jackie's Journal Dec. 15, 2010

14 Dec, 2010 By: Jackie Jones

Response Magazine would like to congratulate the Response Readership Survey iPod Nano winners: Stuart Kerzner of WKC LLC, Paul Sathis of TGI Brands, and Scott Swanson of Synergixx.

Great Falls Marketing announces the opening of its second call center, located in South Portland, Maine.

Chris Reinmuth is promoted to vice president, direct response, at Litle & Co.

Brian Riker has joined Marketing Architects as vice president of media buying services.

Northern Lights Direct announces the hiring of Mary Law as senior media director in Canada. selects Kre8 Media Inc. to handle its first U.S. television advertising campaign.

R2C Group announces the addition of three new members to its team at its Portland, Ore., headquarters: Erin Wiesner as senior account director, Sheila Vineyard Clough as short-form media buyer, and Karen Vrilakas as senior human resources manager. R2C Group also introduces new DR campaigns for the Ninja Kitchen System 1100 and the 3M Lens Renewal Kit.

Respond2 Entertainment, the entertainment marketing company within R2C Group, announces the release of a new "Tonight Show" 15-DVD set collection.

Undertone acquires WWN, a European digital representation firm that helps global brands connect with audiences on the world’s best Web sites.

VerticalResponse Inc. presents the VerticalResponse 2011 Take Action User Seminar in San Francisco, Boston, New York, Chicago and Denver.

3ality Digital is proud to announce that founder Steve Schklair has been named sole CEO of the company.

Advertising agency Ink unveils its new brand impacting all touch points: facilities, sales and marketing materials, collateral, online and social media outlets.

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