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Direct Response Marketing

Jackie's Journal Dec. 1, 2010

30 Nov, 2010 By: Jackie Jones

Mercury Media, a full-service direct response media agency, unveils its Performance Guarantee Model, the first scalable pay-for-performance model available to short-form direct response television advertisers.  

Innovative Direct Response (IDR), a DRTV production company based in Irvine, Calif., announces the appointment of Adriane Eiseman as director of client services.

Less than two years after the company’s launch, direct response and brand advertising agency Kre8 Media Inc. is ranked the third-largest local advertising agency by the Orlando Business Journal, with capitalized client billings of $60 million.

CoreMedia Systems Inc. promotes Lauren McComb to senior business analyst, a new position created to accommodate continued client growth.

MediaPoint Network promotes Rick Sax to senior vice president of affiliate relations and development.

Zemoga, a digital innovation agency, announces the appointment of industry executive Brian Swarth to the position of client strategist, managing director; media and entertainment practice.

Paul Stechschulte joins Pereira & O'Dell as executive creative director in San Francisco.

The National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) announce that they raised and donated more than $1.1 million to cancer organizations during Hockey Fights Cancer Awareness Month in October.

Visible World, a provider of targeted television advertising solutions, announces three new hires across its marketing, media and technology divisions: Stephanie Stern as marketing director, Kevin Geary as media sales executive and Nimitt Desai as senior software architect/tech lead.

Procter & Gamble is reviewing its multimillion-dollar mobile marketing business, which entails responsibilities for several of the packaged good giant's brands.

Independent strategy and planning agency Horizons Media launches a division focused on sports and event marketing.

ADTECH and Mpire announces a technology reseller agreement whereby ADTECH will offer customers the ability to easily verify, measure and protect their campaigns using Mpire’s AdXpose solution, which is embedded into ADTECH IQ’s server.

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