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Direct Response Marketing

Jackie's Journal Aug. 25, 2010

25 Aug, 2010 By: Jackie Jones


Media Stream Direct, a direct response media buying agency, names Sean Bartyzel as vice president of business development.

Michaella Cox-Harkey joins the OrderMotion team as vice president of sales.

OmniResponse appoints Bill Barlow as executive vice president, and announces that The Discovery Channel featured ColdFire, an OmniResponse product, on the season premiere of “Pitchmen.”

SF Video, the global source for DVD and CD duplication, replication and copying, is seeing increased demand for its environmentally conscious green products, including its EcoDisc and eco-friendly disc packaging.

Media agency MediaCom names Jason Lim as its first managing partner and director of direct response.

Concepts TV Productions announces its nomination for three Electronic Retailing Association (ERA) Moxie Awards: Best Short Form and People’s Choice Award for Emery Cat, and Best Long Form of the Year Under $250K for Amish Heat Surge Fireplace.

After more than nine years in direct response television (DRTV), demonstrating media-billing growth from $10 million to more than $250 million, longtime RSCG Edge executive Marty Gross is launching Direct Arrow Group to deliver better monetization of media for both the buyer and seller.

Respond2 Entertainment (R2E) and Carson Entertainment Group announce the relaunch of www.johnnycarson.com, making the 30-year Johnny Carson Tonight Show library accessible to everyone.

The Direct Marketing Club of New York announces the recipients of its 2010 Silver Apple Awards, including: Bruce Biegel, senior managing director of Winterberry Group; Christine Slusarek, executive director of list and database marketing at Time Consumer Marketing Inc.; Gene Raitt, senior vice president, Accident & Health, and chief marketing officer, Allied World Assurance Co.; Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association; Karen Isenberg, senior vice president of strategic planning and development at Specialists Marketing Services; Ralph Drybrough, chief executive officer of MeritDirect; Raymond Butkus, president and chief executive officer of ARGI; and Alliant for the corporate Silver Apple Award.

Burke Communications, a Charlotte, N.C.-based advertising, brand and Internet marketing agency, announces the completion and launch of three new Web sites for clients Complete Design Packing, Henderson Properties and Covanta Energy.

The Chief Marketing Officer (CMO) Council announces a partnership with Planet Oi’, an innovator in mobile social media marketing, to explore where and how companies can embrace Mobile Relationship Marketing (MRM) platforms to improve customer insight, interaction, loyalty, repeat purchase and word-of-mouth advocacy.

The Interpublic Group of Cos.’ Gotham wins restaurant chain Denny’s $60 million creative account.


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